Brad Borkan has always been fascinated with how people and businesses can make better decisions. His expertise is in the leadership and teamwork lessons we can learn from explorers and other people in history who dared greatly and succeeded against all odds.
Brad Borkan is a motivational speaker and co-author of:
Brad’s talks, books and articles focus on the real life-and-death decisions made by great visionaries like the early Antarctic explorers. His work reveals amazing lessons in leadership, team work, and sheer grit and determination that can help all of us make better decisions in our lives today.
Combining an early interest in Antarctica and Decision Making
Brad’s interest in polar history started when he picked up an Antarctic book at the age of 8, at the local Public Library. He has a graduate degree in Decision Sciences from the University of Pennsylvania, and a fascination in how people and businesses can make better decisions.
Brad gives keynote and after-dinner presentations at business conferences. His talks focus on goal setting, leadership, teamwork, resilience, and improving one’s personal and business decision making, all set in the exciting context of Polar exploration. Brad brings a strong background of business acumen to his talks in that he has worked for the world’s leading technology companies like Oracle and SAP, and as part of his work has advised many large and mid-sized organizations on how to make better business decisions.
Brad has presented talks based on his book at major corporations like Credit Suisse, as well as organizations like the Royal Society of Chemistry. He has talked at conferences like the Strand Business Conference in London and the B2B Marketing Leaders Forum for 150 senior executives. He has also conducted a webinar to 500 top employees of a Fortune 100 company using the ideas in the book.
He has presented at Antarctic conferences in Norway, Ireland and the UK, has lectured at the prestigious Scott Polar Research Institute in Cambridge and on an Antarctic cruise ship. He was the headline presence at a Literary Festival in the Cotswolds, England and looks forward to talking at more literary festivals.
Brad is also a guest writer for magazines, including the Crisis Response Journal and Strategy + Business, published by PwC.
Fellow of the RGS and member of Antarctic societies and Literary organizations
Brad lives in London, and is a Fellow of the Royal Geographical Society. He was educated at the University of Pennsylvania and Imperial College, London. While studying Decision Sciences at Penn, Brad was a research assistant on a ground-breaking study on decision-making in low probability events like floods and earthquakes. The study was led by two professors: Dr. Howard Kunreuther and Dr. Paul Slovic. Brad was a co-author of the book summarizing the research: Disaster Insurance Protection: Public Policy Lessons.
Brad is an active member of the Scott Polar Research Institute, the UK Antarctic Heritage Trust, the James Caird Society, the South Georgia (Antarctic island) Association, and the Captain Scott Society, as well as the Society of Authors and the Alliance of Independent Authors.
Brad has appeared on cable TV in the US, and on numerous podcasts and internet radio talk programs. His detailed knowledge and insights into decision making have led to Brad being approached by writers and producers in the TV and Film industries to advise them on a range of future projects. Brad has also defined a 5-part documentary series proposal based on decision making and the Antarctic stories from the book.