Brad Borkan is co-author of When Your Life Depends on It: Extreme Decision Making Lessons from the Antarctic“. The book focuses on the real life-and-death decisions made by early Antarctic explorers like Shackleton, Scott, Amundsen and Mawson.
The book reveals amazing lessons in leadership, team work, and sheer grit and determination that can help all of us make better decisions in our lives today. This can be especially useful when confronting adversity, building effective teams, and trying to succeed against the odds — all important skills in today’s world.
Early interest in Antarctica and Decision Making
Brad’s interest in polar history started when he picked up an Antarctic book at the age of 8, at the local Public Library. He has a graduate degree in Decision Sciences from the University of Pennsylvania, and a fascination in how people and businesses can make better decisions.
Public Speaking: Team work, leadership and decision making all in the exciting context of Polar exploration.
Brad gives keynote and after-dinner presentations at business conferences. His talks focus on goal setting, leadership, teamwork, resilience, and improving one’s personal and business decision making, all set in the exciting context of Polar exploration. Brad brings a strong background of business acumen to his talks in that he has worked for the world’s leading technology companies like Oracle and SAP, and as part of his work has advised many large and mid-sized organizations on how to make better business decisions.
Brad has presented talks based on his book at major corporations like Credit Suisse, as well as organizations like the Royal Society of Chemistry. He has talked at conferences like the Strand Business Conference in London and the B2B Marketing Leaders Forum for 150 senior executives. He has also conducted a webinar to 500 top employees of a Fortune 100 company using the ideas in the book.
He has presented at Antarctic conferences in Norway, Ireland and the UK and has presented at the prestigious Scott Polar Research Institute in Cambridge. He wass the headline presence at a Literary Festival in the western part of England in 2019 and looks forward to talking at more literary festivals. Later in the year, he will be lecturing on an Antarctic cruise ship.
Media: TV & Internet Radio
Brad has appeared on cable TV in the US, and on 6 internet radio talk programs. Brad is defining a 5 part documentary series proposal based on decision making and the Antarctic stories from the book.
Contact information for Talks and Media
Fellow of the RGS and member of Antarctic societies and Literary organizations
Brad lives in London, and is a Fellow of the Royal Geographical Society. He was educated at the University of Pennsylvania and Imperial College, London. Brad is an active member of the Scott Polar Research Institute, the UK Antarctic Heritage Trust, the James Caird Society and the Captain Scott Society, as well as the Society of Authors and the Alliance of Independent Authors.
Due to the success of the audio book for When Your Life Depends on It in the 2018 Voice Arts Awards, Brad has been invited to be a judge in the 2019 Society of Voice Arts and Sciences Awards program.
On a personal note, Brad writes, “I am most pleased about my co-author partnership with David Hirzel, and the audiobook partnership with the incredible voice actor, Dennis Kleinman. The Antarctic community of polar historians, descendants of the early explorers, and the many brave modern explorers and adventurers have been incredibly helpful and supportive in the process of creating the book.”
The photo at the top of this page was taken inside a replica of the James Caird, the 23 foot lifeboat Shackleton used to sail from Elephant Island to South Georgia, across the roughest seas in the world, to seek rescue after the Endurance ship was crushed in the Antarctic ice in 1915. This replica was used for a Discovery Channel documentary.
Brad and David Hirzel are collaborating on a new book, to be launched in 2020, on additional Antarctic decision topics.